Modernizing the Digital Presence of Blackberry River Inn

Background

Blackberry River Inn, a distinguished Bed & Breakfast in Norfolk, CT, faced significant digital limitations. The existing website suffered from slow loading speeds and an outdated content structure. This made it difficult to update information efficiently and resulted in a user experience that failed to reflect the Inn's high quality standards.

Approach

Rather than a simple visual refresh, the focus was on solving the underlying technical issues:

• Improving performance, with particular attention to the impact of image-heavy content.
• Offering a flexible yet easy-to-use tool for managing structured content and media.

Solution

• A Next.js Frontend delivers a responsive design and serves images efficiently, ensuring fast loading across all devices.
• Strapi CMS enables structured content editing and includes a versatile media library, allowing for intuitive content management.
• A CI/CD pipeline ensures that updates are deployed reliably and without downtime.

Result

A legacy, slow-loading website was turned into a modern digital presence. The new site achieves a Lighthouse Performance Score of 97 (Mobile) / 100 (Desktop), reflecting quick loading for all users. Performance is driven by optimized image delivery, while the CMS gives staff full control over content. Together, these changes facilitate an effortless booking experience for guests.